What a buyer asks for first
- Barrels or cases produced and sold, by channel, for three years
- State and federal permits, and the buyer's plan to get its own
- Equipment list with ages, appraisals and any loans against it
- Wholesaler agreements and the terms for ending or changing them
- Taproom lease, rent history and years remaining
Taproom Sales and Wholesale Sales Are Priced Differently
A brewery that sells most of its beer over its own bar earns richer margins than one that depends on distributors.
Buyers read the mix carefully. Taproom sales are visible and repeatable. Wholesale sales depend on a distributor's attention and shelf space.
Break your revenue into taproom, distribution, package sales and events. A buyer will want three years of monthly figures for each.
Permits Do Not Come With the Company
North Carolina ABC permits belong to the owner at a location, and a change in ownership means new permits, as explained in NC ABC permits when you sell a bar or restaurant.
A brewery also holds federal permits that are issued to a specific entity, so a buyer usually applies for its own.
Start the permit conversation before you sign, and make closing conditional on approvals.
Equipment Is Real Value, With a Catch
Fermenters, a brewhouse, a canning line and kegs can carry substantial value. But used brewing equipment sells in a narrow market, so buyers may discount it. Get an appraisal, keep maintenance records and pay off liens before you list.
Distribution Agreements
Wholesaler agreements in this industry can be hard to end or change under state law, so buyers read them. Know your terms and who holds the relationship with each distributor. If it is you, plan how to introduce the new owner.
The Brand
A buyer pays for a name with a following. Reviews, social media reach, tap handles at good accounts and loyal regulars all help. Trademarks should be registered in the company's name.
The Lease and the Building
A taproom with a short lease or an above-market rent worries buyers. If you own the building, talk with us about selling the business and the property separately, since a brewery buyer often cannot buy both.
Check what your business is worth to a buyer, the twelve month plan, and request a valuation check when you want a range.